The Estero Chamber of Commerce is undergoing a comprehensive rebranding effort. “After nearly 20 years, it’s time to make a change to a more vibrant and contemporary brand that better represents our organization, the Estero community and positions us for the future,” said Gene Montenieri, Chairman of the Board for The Estero Chamber of Commerce.

The Chamber has selected AdSource, a chamber member and Naples marketing and advertising firm, to partner with them on this project. AdSource was selected through an RFP process that solicited proposals from a number of talented agencies throughout the area. “AdSource is extremely pleased that our talent, knowledge base and experience were recognized as the right fit for developing a brand identity that will represent the Estero Chamber of Commerce.” said Mary Shallies, president of AdSource.

“The Chamber’s marketing committee sees this as a significant project to create a more relevant image and better align the Chamber with the recent revisions to our mission, vision and values,” said Bill Oberman, Chairman of the Chamber’s Marketing Committee. The new logo and tagline will be unveiled in 2018 during the Chamber’s 20th anniversary year.